Mark Vanderbrook

graphic design and creative direction

Project: Retail Banking – 5X Holiday Sweepstakes

 

Role: Creative Director (creative strategy, concept development)

 

Assignment: My team was engaged to deliver sweepstakes materials themed around increasing your holiday experience by 5. The consumer checking promotion running at the time was "Checking with 5X the National Average." My role was driving an art director to execute on my concept direction.

 

In-Branch Display & Sweepstakes Entry Point

Buckslip – front

Buckslip – back

Buckslips were distributed at the branch drive-thru lanes and at local events.

Flyer – front

Flyer – back

Flyers were used at local events, handed out at partner stores and in new-mover kits. The back of the flyer featured the current consumer checking promotion and included a QR code that customers could scan to get the current interest rate.

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