graphic design and creative direction
Project: Retail Banking – 5X Holiday Sweepstakes
Role: Creative Director (creative strategy, concept development)
Assignment: My team was engaged to deliver sweepstakes materials themed around increasing your holiday experience by 5. The consumer checking promotion running at the time was "Checking with 5X the National Average." My role was driving an art director to execute on my concept direction.
In-Branch Display & Sweepstakes Entry Point
Buckslip – front
Buckslip – back
Buckslips were distributed at the branch drive-thru lanes and at local events.
Flyer – front
Flyer – back
Flyers were used at local events, handed out at partner stores and in new-mover kits. The back of the flyer featured the current consumer checking promotion and included a QR code that customers could scan to get the current interest rate.
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