graphic design and creative direction
Project: Commercial Banking Print Ad Suite
Role: Creative Director (creative strategy & direction, copywriting and graphic design)
Assignment: My team was engaged to develop a suite of print ads for use by the Commercial Banking Group. Prior to this suite being developed, the several variations of ads were in use across multiple markets. I was engaged to polish up the template created by an agency and to develop a series of ads with standards built around them - delivering uniformity and brand cohesion to the commercial bank ads.
Commercial Bank Print Ad Suite
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