graphic design and creative direction
Project: LSU Athletics Sponsorship – Free Tickets for Life [2009/2010 Football Season]
Role: Creative Director (creative strategy, concept development, copywriting and graphic design)
Assignment: My team was engaged to bring to life the sweepstakes for the bank's 2009/2010 LSU Athletics football sponsorship. This involved a drive-to-branch campaign with a grand prize of season tickets for life. This campaign was fully integrated, including in-branch display, on-site game day experiential marketing, and print advertising. Debit card and credit card products co-branded with LSU Athletics supported the sweepstakes.
In-Branch Display & Sweepstakes Entry Point
The 2009/2010 Football Season was the inaugural season for the bank as Official Bank of LSU Athletics. My team was tasked with creating an iconic in-branch set of collateral including an entry point.
I worked with my art director to develop a logo and theme that could be used across a wide array of platforms: from in-branch merchandising to print ads to game day activation.
My specific role on this project was creative strategy, concept development, and copywriting.
Buckslips were handed out in the drive-up lanes at branches and on game day at Tiger Stadium.
In-Branch Digital Display Screens
Branch Outdoor Banner
Banners measuring 3 feet by 10 feet were erected outside of high traffic branches. To increase visibility, I worked with my art director to develop a banner that would stand out from a distance.
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