graphic design and creative direction
Project: Lakewood Estates Homeowners Association Newsletter
Role: Art Director (concept development, copywriting and graphic design)
Assignment: Serving on the communications committee for the Lakewood Estates Homeowners Association, I volunteered to design, develop and maintain the association's newsletter. The newsletter was published quarterly and mailed to every homeowner. I took the extra step of proposing we publish a digital copy that residents could download that the association's website, which was met with much enthusiasm by the board of directors. For this assignment, I developed concepts, presented to the board and once approved, maintained the newsletter for two years.
Regarding the design - the neighborhood backs up to the town's iconic old water tower. It's the most identifiable landmark in town, so I used that to brand the association. I chose a fun font to carry the attitude of the neighborhood through the association's communications. The goad was to keep things light and friendly - and help dispel the myth that homeowners associations are a bad idea.
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