graphic design and creative direction
Project: Custom team jerseys for the New Orleans Brass Hockey Club
Role: Graphic Designer
Assignment: I served as a director on the board of the Krewe of Brass, fan club of the New Orleans Brass Hockey Club from 1998 - 2003. One of the biggest initiatives that club undertook was the outfitting the team with custom jerseys. The club engaged me to design team jerseys across my tenure as director. This involved me working with the team general manager, the president of the fan club and representatives from Jersey Express - the manufacturer of the jerseys. I also reached out to players on the team and fans for input and feedback to ensure I was delivering a quality product.
The jerseys were worn for one game during the season. After the game, the jerseys went to auction with fans bidding for their favorite player's jersey. Proceeds went to find the club with a portion going to a local charity.
Jester Jersey - Illustration Detail
Return to top of page.
Return to portfolio page.