graphic design and creative direction
Project: National Small Business Week Identity Work
Role: Art Director (concept development, copywriting and graphic design)
Assignment: The Small Banking Marketing team engaged me to develop an icon for the bank's support of National Small Business Week. Additionally, I was asked to develop a system of how that icon would work within our current ad template and in-branch.
National Small Business Week Icon
In-Branch Display Screen
Web Banner Ad
Note: This ad and the 2X Rewards icon are part of an existing campaign that I did not create. This ad shows how the National Small Business Week icon I created lived within that ad during the promotional period.
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