graphic design and creative direction
Project: Red Shoe Trot Identity
Role: Art Director (concept development)
Assignment: As part of Capital One Bank's sponsorship of the Dallas Turkey Trot, Red Shoe Trot was a charity component of the marathon. I was engaged to deliver an identity that would resonate with runners. Unfortunately, the promotion was scaled back and this one never saw the light of day. We all have a piece that sits in a "morgue file" waiting to be brought back to life. This is one of mine.
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