graphic design and creative direction
Project: Small Business Rewards Checking Sales Aid
Role: Art Director (concept development, copywriting and graphic design)
Assignment: To support the launch of Small Business Rewards Checking, the Small Business marketing team engaged me to develop a sales aid for the branch bankers. This checking product was being launched for the first time and bankers needed a quick reference guide to assist customers in understanding account benefits, how rewards added up and how to combine rewards with other qualifying accounts.
Sales Aid - front
Sales Aid - back
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